RAZERGOLD
Case study details
The Challenge
Razer Gold sought to celebrate its 7th anniversary by driving massive user engagement through a series of global promotions. Operating in a highly competitive digital payment and gaming ecosystem, the brand needed to cut through the noise across diverse territories to reward its loyal community and attract new users to its unified virtual credit platform.
Our Approach
To amplify Razer Gold's visibility and position it as a premier partner within the global gaming community, Auris supported a high-impact, multi-market campaign. The team drove widespread awareness of its promotions across six key markets, managing the lifecycle from strategic planning to localized dissemination. Auris developed and translated press releases into four different languages across the APAC region.
