TALIADINAPOLI
Case study details
The Challenge
Talia di Napoli faced the hurdle of breaking into a saturated U.S. frozen food market where legacy brands dominate shelf space. The primary obstacle was establishing brand awareness and driving DTC sales for a premium newcomer with zero domestic media footprint or established industry relationships.
Our Approach
Auris implemented a "relationship-first" PR architecture centered on a refreshed brand narrative and strategic media seeding. By pairing an executive storytelling series with a "gift first" media initiative and targeted paid placements in American Way and LA Weekly, the team successfully bypassed market noise to accelerate brand prestige and online conversion.
